Oct 9

How to Attract and Retain Employees

As the term implies, labor-dependent industries, like manufacturing or construction, require lots of skilled personnel.  Once a primary choice of employment for a large percentage of entry-level workers, experience shows these critical sectors are now struggling to maintain minimum essential staffing.  The challenges faced in recruiting and retaining employees are both complex and ever evolving.  At a point in time with near historic-low unemployment and a steadily declining workforce participation rate, the balance of power has shifted.  The emerging workforce is highly educated and has an unprecedented number of options involving career opportunities.  For those concerned about the labor-related headwinds currently faced, the sentiment is warranted.  The factors responsible for the labor market are deeply rooted and far from being behind us.

A Workplace in Transition

As it specifically relates to recruiting and retaining skilled labor, organizations now face a set of circumstances unlike anything experienced in the past.  At this very moment, 11,000 Baby Boomers in the U.S., are retiring - daily.  As this senior-most segment of the workforce transitions out, they take with them a wealth of experience and a host of traits employers are struggling to replace.  On the other end of the spectrum, Gen Z has and continues to enter the workforce with an entirely different set of values and beliefs.  What employers have intuitively learned through this process is that what once worked, no longer does.  Autocratic or authoritative management systems, still prominent across many sectors, are the incoming generations least preferred style.  So much so, few will work where it exists.  The purpose of this blog is to help organizations attract and retain employees more effectively.  To achieve this desired outcome requires focused attention on the things that matter most to the emerging workforce.

5 Ways to Attract and Retain Employees

1) Offer Competitive Pay

Over the past 20 years, Microlearning for Managers (MfM) has worked with hundreds of labor-dependent companies and thousands of supervisors.  Throughout this period of time, we’ve run countless surveys and engaged with employees from a wide range of sectors to understand points of frustration.  Our conclusion?  The #1 reason employees leave an organization is pay.  As one client recently shared, they had a 25-year-old lineman (working for a rural electric coop) who resigned to accept an offer from a contractor that provides services to the utility.  His decision was prompted by a $4 dollar per hour increase in pay, routine overtime, and a liberal per diem package.  In exchange for the near-term boost in pay, the young worker walked away from a far superior long-term benefits package that included a pension.  For anyone wanting to increase recruitment and retention rates, we strongly suggest offering competitive pay.  To eliminate compensation as an obstacle, we recommend positioning yourself in the top one-third for hourly rates or base salaries among those you compete with.

2) Make a Meaningful First Impression

First impressions are lasting impressions.  As such, your onboarding and orientation process either works for you or against you.  This underappreciated opportunity to attract and retain top talent is a perennial top-five recommendation for those wanting to become and remain an employer of choice.  Making new hires feel welcomed, conveying a sense of belonging, and helping them connect with the organization’s mission and purpose are objectives well worth pursuing.  In addition, providing post-orientation support to help employees successfully integrate into their roles throughout the first year or so is a practice easily implemented and often overlooked.

3) Learn to Lead

As previously stated, traditional management practices that once worked, no longer do.  Gen Z employees prefer team-based structures and collaborative environments.  They want to work for coaching-oriented leaders they know and trust and prefer mentorship over management.  They want to be involved and have input into decisions that impact them.  They migrate toward workplaces where these cultural attributes exist and avoid those where they don’t.  Organizations wanting to improve recruitment and retainment of the next generation of workers must adapt to these preferences and adopt an entirely new set of people-centric skills to practice.  In labor-dependent industries, this translates to redefining how frontline resources are prepared and equipped to lead the next generation of workers.

4) Provide for Your Employee's Basic Needs

Employees working in skilled trades require tools, equipment, and materials to perform their jobs.  Recognized as ‘basic needs’, these items should be maintained in good repair and be readily accessible when needed.  A dichotomy exists of profound significance relative to this topic.  While subpar employees might migrate towards an inefficient workplace, that’s not the case for high performers. Employees exhibiting independent or interdependent work ethics, characteristics employers value most, are the ones most frustrated by breakdowns in basic needs.  They want to work and have little to no value for sitting around waiting on tools or equipment.  Where this environment perpetually exists, top-tier workers seek employment elsewhere.  Recognize the importance of providing for your employee’s basic needs and make sure they are consistently being met.

5) Offer Opportunities for Growth & Development

Gen Z has an affinity for learning.  More so than any previous generation.  As digital natives, they’re adept at learning new skills when confronted with a recognized need to do so.  Whether it’s removing wallpaper, repairing a dripping faucet, or wanting to impress a special someone by making an authentic chicken cacciatore dish – they readily seek answers to questions and lean on the internet to find them.  For those wanting to attract and retain the incoming generation, offering continuous growth and development opportunities is not only important – it is essential.  In practice, this involves learning in the flow of work.  Simply stated, it’s a process whereby collaboration, coaching, and mentoring are used when learning opportunities arise.  Information sharing is valued and appreciated, not as a means of finding fault, but in offering multiple perspectives needed to enhance understanding.  Where learning opportunities are integrated into daily routines, performance outcomes improve.  In addition, levels of engagement from the emerging workforce rise.  This subtle, but important, point provides a profound opportunity to attract and retain the next generation of workers.

Progress Over Perfection

Organizations serving labor-dependent industries face an undeniable reality involving the availability of needed personnel.  Long gone are the days of sorting through the stacks of highly qualified applicants ready, willing, and able to fulfill open jobs.  A new era has emerged, and the long-term forecast shows little to no relief for the foreseeable future.  Staffing personnel must find ways to distinguish job opportunities from competitors in meaningful and sustainable ways.  The challenge, while formidable, is not insurmountable.  It requires a change in mindset and a willingness to shift operational practices.  Most importantly, it requires creating a culture that better aligns with the preferences of those needed to maintain required staffing going forward.

About Microlearning for Managers

Microlearning for Managers is a learning & development organization dedicated to the 21st century needs of people leaders.  Specializing in the qualities of effective frontline leadership, we focus on providing the skills needed to achieve operational objectives through influence.  For additional information or to learn more about our course offerings, please check out our website or contact us at Information About Microlearning for Managers.
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